DRIVING INNOVATION & MARKETING

Fast moving environments can present significant challenges and opportunities to marketers and the organisation. This module will enable participants to take  a visionary approach and embed innovation through the lens of entrepreneurial marketing.

Marketers are also faced with an increasing volume and range of marketing data, innovative methods of analysis and new measures of marketing effectiveness. This module will equip participants with ability to selectively analyze different sets of marketing data for insight and to undertake effective decision making in relation to the utilization of marketing resources.